Perhaps given their proximity to so many established movement manufacturers in their hometown they instead the company concentrated on producing signature case and dial design, as well as a number of notable design and complication innovations. Nivada never made their own movements, and so never claimed to be an ‘in house’ manufacture. Nivada followed the path of similar manufacturers through the 20th century where the formal pieces of the 30s and 40s expanded into automatic and waterproof offerings, the addition of diverse complications from chronographs to dive watches, additional complications including mechanical alarms and forays into electric pieces along the way.Īfter rising to peak production in the 1960s with a number of defining model ranges and innovations, the company felt the full brunt of the quartz crisis and retreated to relative obscurity in the late 1970s. At that time the company was owned by Otto Wüllimann, Hermand Schlindler, and Jacob Schneider. While the exact date is debated, the oft-cited 50th anniversary celebrations of Nivada provide a logical inception date of 1926. Nivada hails from Grenchen, an archetypal Swiss watchmaking town where an incredibly long history of watchmaking is matched by the large number of brands that call it home, including Eterna, Certina, Breitling, Fortis and the movement makers ETA and A Schild SA.
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